Funimation Social Media

Between 2021 and 2022 I was hired as a Social Media Copywriter for Funimation (Now known as Crunchyroll), one of the leading streaming services for Japanese anime and English dubs for that anime. My job was to write engagement content about various popular shows, both currently releasing and those that were heavy-hitters in Funimation’s back-catalog. A lot of this involved puns, but as I learned it also worked to capitalize off the existing fanbase for the properties I was writing about.

I was writing for audiences mainly on Facebook, Instagram, and Twitter, trying to boost engagement and generate interest and especially trust in the Funimation brand. I ended up writing about 1.2K different posts, and countless drafts.

It should be noted that I was not the most familiar with each and every one of these properties before I started writing about them, so a major facet of my work was watching these shows and trying to understand what resonated with fans and how to factor that into the engagement.

Basically I watched a lot of anime.